EKOCYCLE is an initiative created by will.i.am and Coca-Cola, dedicated to inspiring people to live a more sustainable lifestyle. Working with brands such as Levi’s, adidas, RVCA, Case-Mate, Beats by Dre, New Era and MCM (coming soon), EKOCYCLE creates quality products that are all partially made with recycled materials. For example, each pair of EKOCYCLE Levi’s 501s contains an average of eight recycled plastic bottles.

As will.i.am mentions in the video above, Coca-Cola hooked us up with a selection of EKOCYCLE products to share with you guys. We are looking to gift one lucky Highsnobiety reader with a sampling of pieces from New Era, Case-Mate and adidas, along with a $400 Levi’s gift card. You can see and purchase many of the products here.

To enter to win:

1. ‘Like’ Highsnobiety and EKOCYCLE on Facebook.
2. Comment on the contest post.

The contest will run for one week with the winner contacted via Facebook.

This prize was provided by The Coca-Cola Company. The Coca-Cola Company is not a sponsor, administrator or connected in any other way with this giveaway.

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