Where the runway meets the street
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London’s coolest crowd and fashion’s finest had the rare opportunity to witness Selfridges’ car park get turned into a skate park-come-nightclub for a very unique presentation with critically acclaimed New York streetwear label, Hood By Air. The presentation acted as an opener to Selfridges’ new Men’s Contemporary concept, opening this week in the Oxford Street store.

Following their first show in New York, featuring a runway appearance by A$AP Rocky, the show marked the first official presentation for Hood By Air in the UK. U.S. creative collective #Been #Trill was in attendance and played a show-stopping set, including previews of Kanye West’s new album tracks.

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