Instagram has officially introduced a brand new video feature – now when you go to take a photo you’ll see a brand new movie camera icon. Tap it to enter video mode, where you can take up to 15 seconds of video. You’ll also find that Instagram has added 13 filters built specifically for video. When you post a video, you’ll then be able to select your favorite scene from what you’ve recorded as your cover image. You can learn more about video on Instagram—including their new Cinema feature—by visiting the Instagram Help Center.

Brian Farmer is Highsnobiety's Managing Editor and is based in New York City.

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