Where form meets function

In an effort to appeal to a younger generation of Playboy readers, the legendary magazine   recently enlisted cult-artist Richard Phillips to spearhead a project unofficially dubbed “Playboy Marfa.” Under the creative direction of Neville Wakefield, the giant neon-white installation hovers over a matte black 1972 Dodge Charger resting on the surface of a concrete plinth.

The sign is the first in a series of installations that seeks to re-brand the magazine as the classic cultural magazine it once was, back when it featured stories by groundbreaking writers like Ray Bradbury, Kurt Vonnegut and Jack Kerouac. Whether or not the installation has its intended results remains to be seen. In any case, the choice to install the neon sign in West Texas is an interesting and appropriate one given Marfa’s long-standing artistic reputation.

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