Casely-Hayford keep the sports theme up for their Spring Summer 2014 line. Turning to Skate this time round, Joe & Charlie present the perfect mix of sportswear and smart in this detailed and pleasingly modern collection. Showing at LC:M, their presentation included an impressive model half pipe and some beautiful quilted accessories via H by Harris. We caught up with the guys for a quick chat about the installation and their slick take on skateboard culture for next Summer.
Read the Full interview after the jump. Check the gallery for images from their LC:M installation and Spring Summer 2014 Lookbook.
Installation Images: Ivan Ogilvie/Selectism.com
-Can you give us a little insight into the ideas behind the SS14 collection?
For SS14 we took inspiration from what we call the “Secret Colonies” mainly
focusing on the British Skateboarders who since the 1970s have occupied the
Southbank; the birthplace of British Skateboarding. Our research also led us
to the amazing White Mountain Apache Skateboarders who were photographed by Dustinn Craig and Ferris Plock’s random Illustrations of Samurai skateboarders.
-Do you have a particular favourite from this collection?
JOE: We like the cleanness of the new lightweight technical sporty type
fabrics and the modern interpretation of style and function in menswear. The Dashiki-Dhobi is an interesting new piece which will fulfill a key role in the contemporary wardrobe.
CHARLIE: One of my favourite pieces is the knitted front, shirt back crew neck. I love the severe contrast of the opposing fabrics.
-Tell us about the installation? Has it been a challenge to create?
We shot our collection at a new space; the Quaker Street Bowl in East London. It is a full Skate Bowl built into a Victorian Warehouse space by the artist Benedict Radcliffe. For our LC:M presentation at the Hospital Club in Covent Garden, we decided to continue the theme of indoor skate spaces. Having been inspired by the PAS House in Malibu, in our small way we built a half pipe and some ramps to turn a stuffy board room into our own skate space. It was a challenge, the but the reaction over LCM has been amazing.
-With Ice Hockey for AW13 and Skateboarding for SS14 has sport always been
an influence on your work?
We have always been inspired and influenced by sportswear and its links with British Street culture. It’s become the uniform of our disillusioned youth in the way the parka was to the Mod’s in the 60’s or the biker jacket to the Punks in the 70’s. It’s an integral part of the brand’s DNA. Our first collection established this direction with our signature jersey trousers and unstructured stretch jackets.
-Can you tell us about the collaboration with H by Harris?
We’ve known Harris for a long time, and the time was right to join forces to develop some new pieces. We have taken Harris’s seminal quilted back pack and re-interpreted it in soft super lightweight technical parachute fabric, a cloth we have used successfully in the past. We chose a range of bright colours alongside navy and military green, all
lined in MA1 orange. The collection also includes a quilted Tote and a very cool quilted leather skate Deck with bright orange wheels.
-Do you feel LC:M has made a real difference to London Menswear?
LCM is gradually attracting the attention of the serious international Press
and Buyers and finally positioning menswear on the same level as womenswear.
-What’s next for Casely-Hayford once SS14 is done and dusted?
We are very excited about the launch of a new collection for AW13 we have created with the dynamic Japanese retailer Tomorrowland, the company behind the Dries van Noten, Acne and Isabel Marant stores in Japan. The label is ‘Casely-Hayford for Tomorrowland’ and will be available through Tomorrowland stores in Japan from July.