Barneys New York get a little insight into the world of Le Labo, a very modern perfumery. Attempting to strip away all the extraneous nonsense that comes with the world of fragrances, these formulations are made-to-order in-store by highly trained nostril owners, all based around a primary natural essence from perfume capital Grasse in France. Keeping the scent so fresh allows the alcohol and the essential oil concentrates to stay separate right up until purchase, giving a particularly full but delicate end result. Co-founder Fabrice Penot talks sweet smelling business in the film below – press play.
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