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The Emergence of Special-Experience Menswear Stores on BoF 2

Business of Fashion reports on the emergence of men’s-only flagship stores across the luxury segment that are paving the way for the growing market. Brands are experimenting with new ways to attract and retain customers as they increasingly recognize the acute need to serve the currently under-served but rapidly growing segment. Dolce & GabbanaHermès, Tod’s and Ralph Lauren are but few of the brands that have recently opened men’s-only stores across the globe. These stores focus beyond just product and strive to offer special experiences – barber shops, bars and cafes – which cannot be replicated online nor through traditional retail channels.

See plans on more upcoming menswear flagships on BoF‘s full article here.

Photo credit: josephdepalma/Flickr

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