Take a look behind-the-scenes of the latest Reebok Classic commercial starring hip-hop’s rising star, Travi$ Scott. See Scott show off the newest Classic leather sneakers backstage while reminiscing about the Reeboks he grew up sporting, his Houston roots, the first song he ever heard, and of course, his gold grill. The new Reeboks worn by Scott celebrate the brand’s 30th anniversary and are due to hit select Reebok retailers in July.

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