Budweiser launches its global music campaign “Made For Music,” with a filmic black and white 30-second spot featuring Jay-Z and Rihanna amongst a host of creators and artists from around the world. The spot above is set to Jay-Z’s “PSA,” while Rihanna’s spot below is set to her new single “Right Now,” and was shot by director Mark Romanek. The clips are meant to capture the creative spirit of a global generation, showcasing the many ways people create and are punctuated with a bold super that expresses the ethos of the work, “It begins and ends with what you make.”

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