Tune in and turn up

New York rapper and Highsnobiety regular, Jay Z, has officially dropped one of the most dynamic parts of his musical alias – the hyphen – that is, if Billboard editor Joe Levy’s label sources are indeed accurate. Besides the move being ripe for puns, the loss of punctuation may signal an upcoming, or perhaps already-occurred, change in aesthetic. After all, the Jigga Man’s name was listed that way on the credits for Watch the Throne and in the promotion for Magna Carta… Holy Grail. Furthermore, it’s also how his name is displayed on Apple’s dominating music service, iTunes.

In any case, we’ll have to wait and see the long-term effects, if any, of the droppage.

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