Where the runway meets the street
8 more

Frank “The Butcher” Rivera proudly announces the inaugural BAU / Business As Usual collection. The culmination of his work in the streetwear / sneaker industry and a lifetime passion for producing music, BAU collects and packages all of Rivera’s influences into a single venture. While a classic sportswear and street DNA is evident, the BAU movement is forward-looking. The brand philosophy, All is Fair, informs the tone of the brand’s message – nothing is promised and nothing is given – the world continues to spin regardless of the struggles at hand. Business As Usual reminds everyone to stay focused and not be deterred by naysayers.

Introduced via collaborative efforts in product and music with adidas, Reebok, Mitchell & Ness and more, BAU’s brand cements Rivera’s vision of a unified cultural production and gives it a fresh platform. Collaborations, apparel, music? All the same. You guessed it, Business As Usual.

Featuring a distinct wolf mascot–representing the courage, loyalty, power and strength to win—each BAU garment is designed and fabricated specifically for the brand. The inaugural collection includes T-shirts, crews, hoodies, and a project featuring all original music that will be dropping soon.

BAU is now available from Saint Alfred (Chicago), Bodega (Boston), Kicks/HI (Hawaii), colette (Paris), size? (UK), Sneaker Politics (Louisiana), Livestock (Vancouver / Toronto), Reed Space (NYC), Lafayette (Japan), Wish (ATL) and other fine retailers.

What To Read Next