Where the runway meets the street

On August 1, two legendary music icons will go head to head in the ultimate culture clash as hip-hop veterans Run-D.M.C. collide with DJ and turntablist DJ A-Trak for adidas Originals‘ Fall/Winter 2013 campaign. Run-D.M.C. will take on DJ A-Trak in the studio, combining their musical prowess to create a new anthem which will “Unite All Originals,” the appropriate title of the campaign. Taking the campaign to the next level, fans around the world can unite with Run-D.M.C. in an interactive film that brings the legends to life. Using voice commands and adding visual effects, fans will be able to influence the video in their own way. Watch Part One of a two-part video interview series featuring both Run-D.M.C. and A-Trak below.

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