The next generation of Lionel Messi’s signature adidas adizero F50 hits stores August 1 and the four-time FIFA World Player of the Year stars in a new video “The New Speed of Light,” showcasing his lightweight cleats and world-class speed. “The New Speed of Light” showcases the direction and body movement of the world’s best player and was shot at 1,000 frames per second to create a specially developed visual display that defines the new speed of light. Messi’s new bright turbo/blast purple/white 5.8 ounce adizero F50 is among the lightest in soccer and features personalized design details including his logo, name and mantra “give all for your team.” Players can now purchase Messi’s new adizero F50 at

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