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Motorola is betting that people want choice – the choice to design their own phones; the choice to control their phones by voice when their hands are occupied; the choice to have their phones assembled in America. Through Motorola’s online studio, Moto Maker, you choose the colors, and decide on the details: front, back, accents, memory, wallpapers, even add a name or a short message. When you’re done, they assemble your Moto X and ship it to you for free in four days or less. You can choose from more than 2,000 possible combinations.

Moto X responds to your voice – no touching necessary. With Touchless Control you can check the weather, get directions, or do just about anything without lifting a finger. Moto X has a unique curved back, designed to fit your hand comfortably, along with a 4.7-inch screen that makes it easy to operate with only one hand. Each Moto X sold in the U.S. is individually assembled in Fort Worth, Texas. Motorola has partnered with Sol Republic to create an ecosystem of accessories for Moto X including headphones, speakers, cases, docks and more.

Moto X will be available in the U.S., Canada and Latin America starting in late August/early September. In the U.S., woven black and woven white models will be available at AT&T, Sprint, U.S. Cellular, Verizon Wireless and at national retailers including Best Buy stores with a suggested retail price of $199 USD with a new two-year agreement. Additionally, it will be available on all carriers, including T-Mobile, at motorola.com.

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