Where the runway meets the street
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Vidur takes a trip to the local sports centre for its Spring Summer 2014 campaign. Inspired by Nordic design, the brand describes its ethos, “A focus on form, fabric and workmanship in order to create timeless but contemporary garments.” Here we see the usual mix of sportswear and clean casuals, technical elements here and there but most definitely executed with style as well as function in mind. Their trademark drawstring waist parka makes a return in shades of red and grey as well as an interesting cropped version. See the campaign in our gallery.

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