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From the beginning, HUGO was both unconventional and innovative – just like the people who choose the brand. For its 20th anniversary, HUGO celebrates the adventurous and unpredictable path creativity takes. In collaboration with a unique selection of 20 international leading creators and inspiring inventors, HUGO showcases this spirit of not following at the Saatchi Gallery London.

In addition, the label’s designers created 20 special iconic items to celebrate their 20th anniversary. These icons are timeless and contemporary; always looking forward, always looking progressive. Items are now available both online and select HUGO stores.

From now until the 1st of September, 2013, the RED NEVER FOLLOWS exhibition will run at the Saatchi Gallery London.


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