Where the runway meets the street

Ice Cold NY, the 3M-based line from graphic designer Mike Cherman presents a video entitled “Dark Nights, Bright Lights.” Showcasing the brand’s collection of reflective apparel and socks, the video shows cyclists and skaters doing their thing in Ice Cold garments, giving the viewer an understanding of the functionality in the product. The first full Ice Cold collection will release in stores and at on September 15.

The video was directed by Vanessa Black and features local up-and-coming skaters including Auriel Rickard, Travon McCall, Tom Weiss, Joe Kelly, Marcello Campanello, Isa Tineo, Jose Vega and Zack Harnish.

Editor-In-Chief, Highsnobiety Magazine

I am Pete Williams. Editor-in-Chief at Highsnobiety, founder of clothing label Raised by Wolves and resident of Montreal, Canada. For more, check me out on Instagram @petewilliams.

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