After building up much anticipation surrounding its latest fragrance campaign, fashion house Dior Homme has finally unveiled the full campaign video directed by Romain Gavras and starring Robert Pattinson. Be it in the bathtub, in bed, or on a New York City rooftop, “R-Patts” tries hard to live up to his lady-killer rep, though we have to admit that most of our attention is geared towards his co-star, French beauty Camille Rowe. Watch it yourself above, and don’t forget to check out the making of video below as well.

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