Yesterday we attended the Opening Ceremony Spring 2014 show for New York Fashion Week and therefore also got the chance to check out the new OC BTW space – Opening Ceremony By The Water. The brand and retailer took over New York’s Super Pier for the week and has turned it into a pretty impressive pop-up shopping, food and event space.

The vast industrial pier on the Hudson River plays host to little container stores by Opening Ceremony, DKNY for Opening Ceremony, Rihanna for River Island, Spur Tree, Motorola, Asia Dog and many others. Furthermore Opening Ceremony hosted its Spring 2014 show in the space, which was very impressive in terms of scale, but more on that later on. Tonight the space will host the Opening Ceremony x Marcelo Burlon County of Milan party, which is yet another reason to go by.

*by the water
The SuperPier
Hudson River Park
25 11th Avenue at 15th Street

September 5th–12th 11am–7pm
Sunday hours 11am–4pm



Learn more about the new Motorla X smartphone here.

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