From the ground up
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Built from the inside out, the Nike LeBron 11 is the lightest and lowest LeBron signature shoe ever. The upper is built in a new way, featuring revolutionary Nike Hyperposite technology for lightweight lock-down, while taking protection, containment and responsiveness to a new level. The shoe also incorporates Nike Hyperfuse construction and dynamic Flywire technology to bring natural motion to James’s game. Deconstructed, the design is equipped to get James’s foot much lower to the ground so he can feel the court, while enhancing cushioning via the full-length Lunarlon and Nike Zoom unit – a combination featured for the first time in a LeBron signature shoe. With an official release set for next month, we were provided an opportunity to get our hands on LeBron James’s 11th signature shoe a bit ahead of schedule. Taking the kicks on court for a little testing session we decided to take a different approach to our IN MOTION series and provide a still version of the feature, with a little illustrated assistance. Below are some key details of this marvelous new creation from Nike Basketball.

Nike Hyperposite Technology – Uses lightweight materials designed to move with the foot to provide protection, containment and responsiveness.

Nike Hyperfuse & Dynamic Flywire Technology – Provides a dynamic fit and excellent lockdown, bringing natural motion to the court.

Nike Lunarlon & Zoom Air Units – For soft, springy responsiveness.

Graphic Design Cues – The duality of the number 11 is the main graphic design inspiration for the LEBRON 11 – it looks identical upside down as it does right side up. The graphic design on the LEBRON 11 also plays into the duality of the shoe and features ambigrams throughout including the graphic on the inner tongue of the shoe spells out the number six while further highlighting the Roman numeral XI. The sock liner graphic reads “LeBron” but when flipped upside down reads “James”. A closer look at the Swoosh on the shoe reveals a pattern inspired by modern chain mail in which the initials “LJ” make up the links and repeat at graduating weights.

King’s Pride Colorway – James plays with fearlessness, determination and the heart of a lion. The King’s Pride colorway draws inspiration from the lion – its dark loden upper color and the floral print on the collar lining reflect the pride of the wildlife.

The LeBron 11 King’s Pride will be available at select Nike retailers globally on October 12, 2013.

Photography: Luis Ruano/
Illustration: Sam Rodriguez/

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