British label Percival launch Fall Winter 2013 with a series of films entitled ‘Men in Chairs.’ Three 90 second videos feature familiar faces taking part in word association games, “…sartorial gentlemen who are prominent in their respective fields and admirers of the brand…both unique and revealing, the collective responses have created an engaging insight into our Autumn Winter collection.” A lighthearted take on the current season, press play below to hear George Lamb, James Jordan, Ed Skrein, Rick Edwards and Rodney Clark talk about Cul-de-Sacs, broccoli and beef.

Words by Lena Dystant
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