Where form meets function

Apple has overtaken Coca-Cola as the Best Global Brand for 2013, with a brand value of just over $98,000 million USD. The soft drink giant had topped the list for the previous 13 years making Apple’s victory even more momentous. Google also overtook Coca-Cola, coming in at second place with a 34% growth and just over $93,000 million USD in value. That these two tech giants have overtaken a brand as iconic as Coca-Cola signals a big shift in consumerism, and only points towards the rapidly growing digital age we live in today. The recent record-breaking launch of the iPhone 5c/5s only confirms how hungry for technology we are. Unsurprisingly, more than half of the top 10 are technology brands, while many fashion brands made the list as well. For the full list of the Best Global Brands in 2013 head here.

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