Sanrio and Twentieth Century Fox Consumer Products come together for a first-of-its-kind design collaboration featuring Hello Kitty and The Simpsons. The two brands are partnering to introduce a product line for 2014 in celebration of the 40th anniversary of Hello Kitty and 25th anniversary of The Simpsons. The collaboration will make a first appearance at Brand Licensing Europe in London, October 15-17 and you will be able to purchase items from the product line during the back-to-school time frame in 2014.

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