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In 2010, Meltin’Pot launched its much-noticed “Style Me Up” campaign. Working closely together with fashion’s most influental names including Toyko Dandy, Stefano Guerrini, Denimology, Andrew Davis, The Denim Guy and The Urban Gent, they recreated, styled and shot three individual looks using the brand’s seasonal collections for the relaunch of the Meltin’Pot online shop.

Building upon the first campaign’s success, Meltin’Pot and Highsnobiety joined forces for Fall/Winter 2013 to present “Style Me Up 2,” focusing on Meltin’Pot’s B-Side pieces and main collection.

A cleverly engineered piece of garm, the B-Side Jeans was first introduced in 1994 and since then has lost none of its initial appeal. The completely reversible pants are made from a single piece of fabric, but feature a different contrasting fabric on each side, making for a versatile and stylish staple for true denim afficionados.

You can get ahold of the entire B-Side collection now at Meltin’Pot’s online store.

Photographer: Björn Jonas
Stylist: Stefanie Klopf
Hair/Makeup: Anna Neugebauer @ Bigoudi
Models: Caroline W @ IZAIO & Jonathan Peichl @ modelwerk

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