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For 10 days this October, Nike is inviting fans to Shoreditch East London to celebrate, explore and interact with the Art + Science of Feeling including artist installations, workshops, events, performances and workouts all inspired by the Nike Hyperfeel. Tonight, The Swoosh is hosting a live interactive broadcast from their conceptual 1948 location where artists, musicians and performers will interact with fans via shout-outs and commands on Twitter. The result will be an immersive and raw experience where viewers will feel like they are there, bringing the digital and physical worlds closer together.

Head over to 1948 for more information and check back at 8 p.m. GTM for the live event below.

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