Where the runway meets the street
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For In4mation‘s Fall/Winter 2013 collection they enlisted the help of acclaimed skate and lifestyle photographer Matt McGinley, to shoot the lookbook on location in New York City. The upcoming line was inspired by the late-night benders and fifth-gear debauchery that tend to follow a hard day’s work, and includes T-shirts with graphic motifs, printed sweatshirts – some with front-pockets – and a range of snapbacks featuring a variety of embroidered motifs. The fall/winter line will be hitting retailers across the globe and online from late October.

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