Apple has finally debuted the first television ad for the iPhone 5s. Airing on FOX during an NFL game, the ad shows an iPhone being made out of gold with a finger turning the device on once its built. “Ooh La La” by Goldfrapp plays during the ad in a subtle nod to the gilded design. Although tech-savvy users are already on the 5s bandwagon, the new advertising is sure to up the demand for the newest iPhone even more.

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