Days after announcing the new iPad Air, Apple has released a commercial for the new device narrated by none other than Breaking Bad actor Bryan Cranston. Comparing the iPad to a pencil, the one-minute ad reveals how the simple but extremely powerful device has changed the way we work, learn, create and share. By listing the ways in which the iPad is used and places it has been, it ends with Cranston stating “we can’t wait to see where you’ll take it next.” The Apple iPad Air will be released on November 1.

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