Where the runway meets the street

Shallowww’s previous collection dwelled on the relationship between up-and-coming clothing brands and the internet, which is such an important lifeline for so many fledgling labels. For their Fall/Winter 2013 collection they’ve acknowledged this even further; tackling the issue of clothing brands dying before they even hit the street through the application of familiar Internet-based symbols and motifs. The collection stretches to not only include outerwear, sweatpants and shirts, but also underwear and homeware, as well as a bucket hat made in collaboration with Moupia for a fully extensive line. The full collection will be available online beginning Monday, October 28.

What To Read Next