Where the runway meets the street

Although we’ve been anticipating it for a few weeks now, Louis Vuitton has officially confirmed that Nicolas Ghesquière will succeed Marc Jacobs as the label’s artistic director of women’s collections. Taking his position immediately, Ghesquière will present his first collection for the French luxury brand in March. Regarding the appointment, Vuitton said would bring “a modern creative vision to the house’s women’s collections, building on the values of refinement, savoir faire and extreme quality.” For his part, Ghesquière said, “Louis Vuitton has always incarnated for me the symbol of ultimate luxury, innovation and exploration. I am very honored of the mission that I am entrusted with and proud to join the history of this great maison. We share common values and a vision.”

The Frenchman could help Vuitton in its journey to develop a more upscale and elite reputation after years of rapid global expansion and a heavy reliance on monogram canvas with his exacting, couture-like approach.

During his time at Balenciaga, Ghesquière helped create an aura of hyper-exclusivity by creating rapid-fire shows for an elite audience and taking an experimental approach to fashion that ultimately influenced other runways and made him a popular figure among editors and retailers.

It’ll be interesting to see what the renowned fashion designer contributes to the storied fashion house, but for now we’ll just have to wait and see.

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