Where the runway meets the street

After having worked with Terry Richardson in the past, sock label Happy Socks has given carte blanche to superstar photographer and artist David LaChapelle. The American photographer created the brand’s Holiday 2013 campaign and of course stayed true to his style – flashy, unreal, somewhat futuristic, and of course lots of pink. We are pretty sure that the campaign will not be everybody’s favorite, but we love the fact that a sock brand is being creative and continues to innovate in its space.

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