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After being highlighted at Apple‘s iPhone 5s event on September 10, Nike has officially launched the Nike+ Move app. During the event, Apple showed off a new chip, the M7 motion coprocessor which digests data from the phone’s built-in sensors, by showcasing Nike’s latest app. According to Nike, the app gathers data from the M7 chip to “capture your every move,” turning the information into Nike Fuel. The units are used in a range of products including the upcoming FuelBand SE and the app can be downloaded now here.

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