From the ground up
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Burn Rubber teams up with New Balance to rework the brand’s classic M577 silhouette. The collaboration is inspired by Michigan’s rich boxing heritage, specifically the story of Detroit’s most prolific boxer, Joe Louis. The story goes, Louis traded in his violin for boxing gloves, forever changing the sport of boxing and the city of Detroit. Thus, Burn Rubber has given the 577 a premium makeover featuring a black, brown and white upper composed of fine leather, and an off-white midsole coupled with a gum outsole underneath. Unique packaging inspired by Louis’s childhood habit of hiding his boxing gloves in his violin case rounds up the collaboration. The Burn Rubber x New Balance 577 launches online at Burn Rubber’s online shop beginning November 16 at 12 a.m. EST.

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