Where the runway meets the street

OriJeans is a new denim brand that is aiming to bring affordable made-to-order selvedge denim jeans to the public. Using authentic American and Japanese raw selvedge denim, a multi-step online process allows the customer to decide on a fit, personalize their jeans in various ways, and then enter their own measurements to get a perfect custom fit. The brand has begun a Kickstarter campaign to realize their project with a first goal of $25,000 which will allow them to start initial production. After the success of the RPMWEST Kickstarter campaign, it seems the jeans market is changing to make way for affordable premium denims.

Visit OriJeans’s Kickstarter campaign for more information and to show your support.

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