Where the runway meets the street

In a reaction against the upcoming Black Friday spending frenzy, Patagonia offer up a quietly beautiful film that celebrates the goods we already own. Proud to produce outdoor clothing built to last, “Worn Wear” features stories from Patagonia fans and the pieces that have served them well for years. With words from founder Yvon Chouinard, the short visits a surf camp in Baja, Mexico, an organic farm in Ojai, California, a family’s maple syrup harvest in New Hampshire as well as a champion skier and her father and a National Geographic photographer. A little emotional in places, Patagonia get away with it, a brand that has garnered a lot of goodwill over forty years due to quality and clever design. Press play.

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