Where the runway meets the street

The new SHOWcabinet, curated in collaboration with Maison Martin Margiela, is now open. Centered around the relationship between scent and reminiscence, the installation showcases Margiela’s Replica range of fragrances. As part of the exhibition, a collection of illustrators were asked to create an original drawing that depicts a personal memory prompted by one of Margiela’s scents. The artworks are exhibited in a bespoke display case mimicking the installation of relics in museums. Accompanying the drawings will be a perfume bar to sample the scents, a selection of haute couture pieces, and selected objects from Line 13 associated with the concept of memory.

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