Following up from last year’s equally-brilliant ad for Turkish Airlines, basketball superstar Kobe Bryant and football icon Lionel Messi compete to take selfies in some of the world’s most renowned and exotic locations. The ad takes them everywhere from the African desert to the Great Wall of China before they both wind up in the Turkish metropolis. “The Selfie Shootout” couldn’t be more timely as “selfie” was recently crowned word of the year and Nike just yesterday unveiled the Kobe 9 Elite.

Director of Content Strategy

Brock Cardiner is Highsnobiety's Director of Content Strategy. He oversees Highsnobiety's editorial approach across platforms & mediums. Brock splits his time between Berlin, Los Angeles and New York.

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