To celebrate turning 40, Canadian heritage sportswear brand ROOTS has created a video in collaboration with Selectism giving us a behind-the-scenes look into their history. Created 40 years ago by friends Michael Budman and Don Green when they opened a small shop in Toronto under the ROOTS name, which has now expanded into the lifestyle brand ROOTS Canada. The brand makes clothing, footwear, and leather goods in a classic sportswear aesthetic that has been worn by both casual athletes and Olympians around the world. With a strong loyalty to their native Canada, the brand has its global headquarters and leather-goods factory in Toronto and continues to make quality products on home soil.

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