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The Simpsons is undoubtedly one of the most important pop culture icons of our time. More than a television show, The Simpsons name has become a brand in its own right with merchandise earning hundreds of millions of dollars a year and after 25 seasons, no sign of slowing down. A new article delves into the phenomenon that is The Simpsons and looks at the reasons why the show has stayed relevant and as popular as ever.

“The Simpsons is a virtual juggernaut, with 20 million more Facebook likes than Disney. “You look at the global reach we have on Facebook, and we’re approaching 69 million Facebook fans,” Leeb says. “If you compare that with [Facebook likes] of general brands – not even other entertainment properties – The Simpsons as a brand is right behind Coca-Cola. It’s ahead of Starbucks and McDonald’s.”

To read the article in full, head over here.

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