Where the runway meets the street

Fledgling brand Over All MasterCloth (O.A.M.C.) presents the video lookbook for their inaugural Fall/Winter 2013 collection. Initiated by Carhartt Work in Progress (WIP), the European arm of American workwear brand Carhartt, O.A.M.C.’s durable designs are produced using premium materials and utilizing modern developments in engineering and technical garment fabrication. Check out the stills here and shop the current collection now over at UNION Los Angeles.

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