From the ground up

If you thought that Reebok couldn’t produce an even louder iteration of their Pump Fury, then you’d be wrong. The silhouette of the Pump Fury HLS is actually more streamlined than the original and features a 3D Ultralite sole which is a lightweight sole unit with excellent shock absorption and wear resistance. The rest of the shoe is designed with the iconic aesthetic of Coca-Cola in mind, with a red shiny upper and red and white zigzag striping, the sneakers even feature the Coca-Cola “Enjoy” emblem on the heel. Limited to only 400 pairs, you can cop the sneakers from December 22 at ZOZOTOWN.

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