Where the runway meets the street

Just recently we reported about H&M entering the sports market with its new H&M Sport collection. Uniqlo might have been the first fast fashion brand to produce technical clothing, but this being a general trend in the fashion industry for a few years now, we are not surprised that H&M also wants to get a piece of this market. Not focussing on a specific sport, the new H&M Sport commercial highlights different use cases, including running, tennis, hiking and more. Take a look at the Spring 2014 collection in the spot above.

Flip through the collection lookbook here.

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