Where form meets function

Special effects are the norm today and as such, one tends to not be too impressed anymore when it comes to stunning videos or photographs. At least one doubts at first whether or not reality is reflected. Sony has produced a stunning new commercial for its Alpha 7 and 7R cameras to prove that one can still shoot impressive footage without much after production. The brand has sent a team of highly skilled skydivers 15,000 feet in the air and filmed them in slow-motion as they plummeted toward the ground. The choreography was carefully rehearsed beforehand, allowing the filmmakers to shoot the entire minute-long spot in just nine takes. Enjoy the impressive footage now here above.

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