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As part of Sony’s ongoing promotion for its upcoming RoboCop film, a fictional OmniCorp CEO took center stage this week at CES (Consumer Electronics Show) 2027 to introduce the new RoboCop to the world. Right on time during the actual CES 2013 event, Sony used its chance to stage this smart marketing move, using the CES platform for its well-fitting RoboCop franchise. You can watch the keynote presentation in the above video. The film, starring Joel Kinnaman as RoboCop, is coming to theaters February 12, 2014.

Watch the last trailer here.

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