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New York-based brand Aimé Leon Dore recently launched their online identity and debut 2014 collection. The site will serve as an online shop and platform for various initiatives, including editorials, photography, videography and more. With an emphasis on minimalism, comfort and functionality, the 13-piece ready-to-wear collection will be available online-only and in limited quantities. Although its initial launch is solely with apparel, Aimé Leon Dore is focused on an identity that goes beyond clothing and accessories. With a string of editorials releasing in the next few weeks, you can expect to see a variety of content from ALD.

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