Tune in and turn up

If you haven’t already heard of hip-hop artist MoRuf, now’s your chance. “Buckle Up” is off his most recent EP, Shade of Moo, and is a strong video both aurally and visually thanks to its directors, Street Etiquette. MoRuf’s jazz-inspired hip-hop track influenced Street Etiquette to consider how hip-hop and culture has the same capacity to effect today’s society as jazz did, and applied a classic jazz aesthetic to today’s vibrant music scene by combining tailored suits, oxford shirts, hard bottom shoes and instrumentation. The result is a beautiful and contemporary take on the tale of a rocky relationship – one which we can all relate to thanks to MoRuf’s astute lyricism.

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