Where the runway meets the street

Pharrell Williams continues his mission to save the planet with his Bionic Yarn fabrics. After having worked with Moncler and Burton in the past, his new partnership with G-Star on the “RAW for the Oceans” initiative will be announced at a special media event in New York later today. As part of the collaboration, G-Star and Bionic Yarn will be producing a denim collection made of plastic materials retrieved from the world’s oceans and shores and recycled. The collection will be carried by select G-Star Raw stores and will see an official release on August 15. Furthermore, G-Star commits to incorporating Bionic Yarn materials into further production lines.

What To Read Next