Where the runway meets the street
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French menswear brand OLOW has just dropped the lookbook for its Spring/Summer 2014 collection. Titled “L’échappée,” which translates as “The Breakaway,” the photo shoot took place in an environment that complements the colors and fabrics of the designs. Shot in the middle of the French wilderness by a lake surrounded with forests, the feel of adventure is something that’s reflected in OLOW’s ethos. Short-sleeved and long-sleeved shirts in chambray cotton and all-over prints are paired with chino shorts and jersey sweatshirts. The result is a casual and wearable summer collection, which you can buy now from their webstore.

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