LEGO has announced that it has rebuilt itself into the world’s most profitable toy maker, surpassing Barbie’s Mattel. For the ninth year in a row, LEGO recently confirmed another record breaking year of sales and profit growth. LEGO‘s success comes from its ability to turn each kilogram of raw material plastic, which costs less than $1 USD, into sets that sell for upwards of $75 USD per kilogram. In addition, the company has also been benefiting from excitement prompted by The LEGO Movie – the film has topped the United States and Canadian charts for three consecutive weekends.

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