Where the runway meets the street
11 more

Known for their simplistic basics, American clothing manufacturer Fruit of the Loom presents their new premium label Seek No Further and its first collection for Spring/Summer 2014. Staying true to their heritage, the collection is named after a classic New England apple variety held in high esteem as a dessert apple for over 200 years. The collection is designed by ex-Surface to Air designer Dorothee Loermann and is comprised of staple pieces tinged with a street-ready aesthetic. The collection will be sold at pop-up stores in both London on March 14 and Berlin on March 6.

30A Redchurch Street
London, E2 7DP
United Kingdom

Torstraße 66
10119, Berlin

What To Read Next